Naturally, moving companies are experts at dispatching crews, packing boxes, and loading trucks. However, when it comes to marketing, they’re far from experts. Specifically lead generation it seems to be a common issue for most companies that we have interviewed.
Securing reliable and high-quality leads is essential to staying competitive in a fast-paced industry. However, not all lead-generation methods are created equal. Some focus on quick results but compromise on quality, while others prioritize long-term strategies that take time to yield results. This guide will walk you through the ways we’ve identified to generate leads, evaluate their pros and cons, and introduce a game-changing solution: the U.S. Moving Protection Organization’s (USMPO) Exclusive Referral Network.
Best ways to generate moving company leads
- USMPO’s Exclusive Referral Network
- Paid Advertising
- Local SEO
- Social Media Marketing
- Real Estate Partnerships
- Content Marketing
Join the USMPO’s Exclusive Referral Network
At USMPO, we’ve redefined how to get leads for moving companies. Unlike traditional lead-generation services that sell consumer information to multiple movers, USMPO focuses on building trust and delivering personalized referrals.
Our process begins with a rigorous verification system to ensure only the most reliable and professional movers join our network. Once verified, movers gain access to high-quality referrals tailored to their service area and specialized routes. Customers trust USMPO because we take the time to understand their specific needs, such as their route, timeline, and moving requirements, before recommending a mover.
This personalized approach leads to higher conversion rates, as customers view USMPO referrals as endorsements of quality and reliability. Additionally, USMPO stays involved throughout the moving process, monitoring service quality and ensuring customer satisfaction. This ongoing support not only benefits customers but also helps movers maintain high standards.
Leverage Paid Advertising for Immediate Results
Pay per click advertising, such as Google Ads and other search campaigns, capture consumers at the bottom of the funnel and is one of the fastest ways to generate high intent leads. By targeting high-intent keywords like “best moving companies near me” or running geo-targeted ads, you can attract customers who are actively searching for moving services. Generally these have the highest conversion rates. The cost of generating moving leads through google PPC campaigns can vary between $80-$250 depending on the keyword difficulty and targeted area. Generally, the broader the keyword the more expensive.
Due to their high cost, its super important to have a tight grip on your sales conversion capability when generating PPC leads. While paid advertising offers quick results, it requires a well-thought-out strategy to remain cost-effective. Without proper landing page optimization and a killer sales conversion ratio, costs can quickly spiral out of control, especially in competitive markets.
USMPO verified movers have a unique competitive advantage of being able to convert at a much higher closing ratio. This is because of the additional training that is offered to leverage their verification. To learn more about how USMPO verified movers are converting 400% more leads, click here.
PROS
- Quick lead generation.
- Highly targeted campaigns
- Flexible budget options
- Measurable results
- Scalable based on performance
CONS
- Expensive in competitive markets
- Requires constant management
- Clicks don’t ensure conversions
- Over-reliance on ads hinders organic growth
- Ad fatigue reduces effectiveness over time
Optimize Your Website for Local SEO and Organic Traffic
PROS
- Long-term benefits
- Cost-effective
- Builds trust through organic results
- Attracts local, high-intent customers
- Enhances Google Maps visibility
CONS
- Slow results
- Requires technical expertise
- Competitive in urban areas
- Affected by algorithm changes
- Initial setup can be resource-heavy
Local SEO is a powerful long-term strategy for how to get leads for moving companies while ensuring your moving company ranks high in organic search results. This involves optimizing your website with location-specific keywords, improving your Google Business Profile, and building local backlinks. It’s all about building domain authority score. You can do this by building structured webpages and getting high quality backlinks.
While SEO takes time to show results, it is one of the most cost-effective methods in the long run. However, it requires consistent effort, technical expertise, and a focus on providing valuable content.
If you would like to skip to the front of the line, you can consider working with a company that has a highly established SEO presence and list your company on their site. Here are some some other sites assisting with how to get leads for moving companies:
https://www.consumeraffairs.com/
https://www.consumersadvocate.org/
https://www.movebuddha.com/
https://www.move.org/
https://mygoodmovers.com/
Utilize Social Media to Build Engagement
Social media platforms like Facebook, Instagram, and LinkedIn are excellent tools for engaging with potential customers. By sharing moving tips, customer success stories, and behind-the-scenes content, you can build a loyal audience. Running targeted social media ads can also help you reach customers based on their location, age, and interests.
Also, now more than ever, users are turning to forums like Quora, Medium, and Reddit to engage in discussion boards for honest feedback and recommendations. This is a valuable place for company owners and marketers to position themselves to understand more about shipper trends and buying signals.
However, social media marketing requires a consistent posting schedule and creative content to stand out in a crowded space. While it may not generate immediate leads, it helps build brand awareness and trust over time.
PROS
- Direct customer engagement
- Cost-effective with organic options
- Creative content opportunities
- Encourages word-of-mouth referrals
- Real-time feedback and interaction
CONS
- Requires consistent effort
- Declining organic reach
- Time-consuming content creation
- Audience preferences vary
- Results are less predictable
Partner with Real Estate Professionals
Real estate agents and property managers often work directly with individuals who are planning a move. Building partnerships with these professionals can provide a steady stream of warm leads. Offering incentives or forming mutually beneficial agreements can help establish these relationships.
While this method is effective, it may not be scalable, as the number of leads depends on the size of your network. Additionally, revenue-sharing agreements may cut into your profits.
PROS
- Pre-qualified leads
- Strong business relationships
- High-quality moving prospects
- Minimal ongoing marketing
- Boosts credibility through association
CONS
- Limited scalability
- Revenue-sharing agreements
- Trust-dependent partnerships
- Competition for agents
- Market-dependent lead flow
Invest in Content Marketing
Content marketing is a long-term strategy that involves creating valuable resources like blogs, videos, e-books, digital brochures and guides to attract potential customers. For instance, writing articles like “How to Choose a Moving Company” or “Tips for a Stress-Free Move” can position your company as an industry expert. The key here is to add as much value to build a relationship with the consumer. This is a long term branding strategy that focuses on the top of the funnel.
Content marketing not only helps attract leads but also builds trust and credibility over time. However, it requires consistent effort to create, optimize, and promote content.
PROS
- Establishes authority
- Attracts organic traffic
- Evergreen content provides lasting value
- Educates and builds trust
- Supports SEO efforts
CONS
- Time-intensive creation
- Delayed results
- Requires strategic expertise
- Competitive industries need top-quality content
- Needs regular updates
Join The Referral Network
At USMPO, we’re on a mission to create a safer, more reliable moving industry. By partnering with top carriers who share our vision, we’re making it possible for shippers to have the best moving experience while providing movers with the high-quality referrals they deserve. To learn more about what it means to be a verified carrier, click here.
This is more than a badge of approval—becoming a verified mover means earning the trust of shippers and the U.S. Moving Protection Organization, positioning your company as a leader in your service area. It’s a strategic advantage that will build your brand and book more jobs. Here’s why:
- Access to Qualified Referrals: Unlike generic leads, USMPO referrals come from customers who are actively seeking reliable movers and are ready to move forward. These are high-intent customers, not cold prospects.
- Exclusive Opportunities: To maintain quality and prevent over-saturation, USMPO limits its network to 3-5 verified movers per metro area. This exclusivity ensures that each referral has a high likelihood of conversion.
- Enhanced Credibility and Reputation: As a verified mover, your company is recognized as a leader in the industry, committed to upholding the highest standards of safety and service. This is demonstrated with a trust badge on your website, a verified company profile, and a listing on our searchable directory.
- Boost Conversion Rates: USMPO’s personalized approach builds trust with customers, resulting in significantly higher conversion rates compared to traditional leads. Plus, verified carriers get access to sales training to leverage their verification to book more jobs.
- Company Profile and Listing on the Database : Partnering with USMPO aligns your company with a mission-driven organization dedicated to creating a safer, more transparent moving industry. Your company will be visible to site visitors searching and comparing moving companies in your state. This goes a long way when speaking with skeptical consumers who are deciding between you and the other quotes.
If you’re ready to move beyond traditional leads and focus on delivering exceptional service, becoming a verified mover with USMPO and joining the referral network is the next step. We’re here to connect you with customers who value safety, reliability, and professionalism—Together, we can build a better, safer industry for everyone.